SIAL Shanghai has become one of the “SIAL world's three major food exhibitions”. SIAL Shenzhen, positioned as the “SIAL global expo for engaging with the world”, aims to attract global attention and focus on the development of the Greater Bay Area of Guangdong, Hong Kong, and Macau. Each year, SIAL comprehensively showcases new food and beverage products from various countries and regions. With a wealth of high-quality invited buyer resources, the exhibition period facilitates face-to-face interactions between professional buyers, boosting on-site orders and uncovering business opportunities. Moreover, the 360° integrated marketing approach during non-exhibition periods, combining online and offline channels, provides convenient trade services, continually bringing about transaction opportunities for attendees.